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Pricing Labels Change The Way eMusic Runs
EMusic, one of the world’s largest internet music-download sites, is restocking all their price tagging guns, striking a deal with the Universal Music Group for the opportunity to bring 200,000+ songs to its site starting next month.
This is a huge step for eMusic. While they are statistically one of the world’s biggest music-download web sites, they are still far behind the catalogs provided by Apple or Amazon.
EMusic has had trouble acquiring the proper licensing in the past because of the low numbers on their pricing labels. Music retailers have feared the lower prices provided by eMusic will devalue their product (the prices featured at eMusic are typically 40 to 50% cheaper than those found through Apple or Amazon.
However, a new change in their pricing system has helped eMusic fill some of the holes in their musical catalog. To quote directly from a recent article at MP3 Insider:
“Previously, eMusic subscribers were given a monthly allotment of song credits, guaranteeing a set number of downloads each month. Under the new system, subscribers are charged the same amount, but shown their monthly allotment in dollars. Songs are priced individually between $0.49-$0.89, with albums priced between $5.19-$8.99. The fundamental value of eMusic remains the same, though, with $0.49 songs representing a 50-percent savings over a $0.99 iTunes song, or an $0.89 song saving users approximately 20 percent compared to the $1.29 price on iTunes.”
Gee, and I remember when downloading music off the internet was free…
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You can leave a response, or trackback from your own site.Posted on: Monday, October 18th, 2010 at 9:00 am
Posted in: Uncategorized
Tags: price tagging guns, Pricing labels